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Social Media Management

Funnel Web Marketing are a web design and internet marketing agency based in Grimsby, Lincolnshire and covering Lincolnshire and surrounding areas. We design responsive mobile friendly websites. We  optimise them for search engines and market them through pay per click advertising and paid social channels. Social media management can be included in one of our packages or performed as a standalone service.

 

What is social media management?

Social media management is the process of managing your online interactions and content across social media channels like Facebook, Instagram, LinkedIn, YouTube, Pinterest etc.

It goes beyond just posting updates to your company’s social media profiles. It includes:

engaging with your audience

looking for new opportunities to increase reach and visibility.

enhancing your reputation.

What social media management services do you offer?

At Funnel Web Marketing we offer a range of help to maximise your social media management.We recommend that you make social media management part of your overall digital marketing strategy but we can provide a standalone social media management solution if you prefer.

Our solutions include:

Choosing the right social media platforms for your business.

Developing a social media strategy.

Creating a social media management schedule.

Creating and posting content to social media platforms.

Engaging with fans, followers and customers.

Creating social media advertising campaigns (paid social).

Managing social media competitions.

Tracking social media performance over time.

To speak to someone at Funnel Web Marketing about your social media management, web design or search engine marketing requirements please call 01472 306100 or complete the form below.

Choosing the right social media platforms for your business.

To create your social media strategy and social media management plan, you will need to consider “what are the best social media platforms for my business?”

Facebook – the most used social media site of all. Used my all ages and genders. A great catch all platform with great audience demographic information for targeting the right people. Less useful for companies trading business to business (B2B), but still a powerful tool.

Instagram – Instagram is great for brands that create visual content. Instagram users tend to be younger with more female than male users. This can be great platform for businesses in fashion, lifestyle or art industries.

Pinterest – is another very visual social media channel. It has become very popular channel for those in industries such as DIY, crafts, home improvement, fashion etc. Any business where there is a visual end result will do well to use Pinterest.

LinkedIn – is like Facebook for business. It focuses more on business to business (B2B) transactions than business to consumer and allows you to market your products and services across multiple industries.

YouTube – with unlimited hosting of video content, Youtube offers a great way to engage with customers in a very visual way.

 

Choosing the right social media channels for your brands depends on your business, your products and services, your audience and goals.

We can provide help and guidance through this process but ultimately the decision is yours.

Developing a social media strategy.

Developing a social media strategy is an important part social media management. This strategy will have its roots in your main business strategy which in turn set your main marketing goals. After you have decided which social media channels you plan to use, you’ll need to consider:

what is my audience

what content shall we post

how often shall we post 

Start by considering what you know about your audience and what type of content they like best? In reality this is likely to be a variety of different types of content and across different channels. We can help you plan and implement engaging content that speaks to the needs of your audience.

We will also help you plan to make engagement and response a consistent part of your social media management. There are many ways to get your audience to engage with your social media . In other words getting them to interact with you and other audience members. 

Creating a social media management schedule.

Consistency is a key part of social media management. If you want to keep customers engaged and grow your following on your chosen channels, you’ll need to post good quality content on a regular basis.

The simplest way to do this is to create a schedule that details when and what you are going to post and on which channels. You can even create this content in advance and schedule its release.

Creating an editorial calendar for your social media campaigns is a good way to keep your business on track. Be sure to include basic information like the posting date, content, and any link or image. 

Give consideration to key times of the year and how you can target your content accordingly. Christmas, Easter, bank holidays, Valentines day etc. are good times to run promotions or competitions to get additional likes, follows and engagement.

Creating and posting content to social media platforms.

A big part of social media management is creating and publishing social media content across your company’s various chosen channels. This can be a daunting task because of the sheer volume of work to post regularly.

It not only involves writing copy but also developing creatives in the form of images or video. This can be very time consuming. More so without relevant experience and tools to do so. We can help take the pain out creating and posting social media content for you.

Creating content for social media channels requires you to have an in-depth understanding of both the social media platforms and your audience.

You need to know what the best practices are for creating content on each channel. You will also need to know what type of content and topics appeal most to your target audience.

Engaging with fans, followers and customers.

Social media channels bring the ability to engage with your customers in a way that has never been possible before. 

Responding to fans and followers is not just an important part of social media management, it is critical.

When an individual comments on your page with a question, concern or complaint, this presents a new opportunity for you to add value. Quick responses will help to demonstrate your approach to customer service.

Your social media management programme should include routinely checking for comments or messages across your chosen social media platforms. Think carefully before replying as the response will often be public. Using a 3rd party like Funnel Web Marketing to respond to these comments can take the emotion out of the situation.

We can monitor your accounts daily and reply to comments on your behalf within 24 hours (often much quicker).

Creating social media advertising campaigns (paid social).

Creating and implementing social media advertising campaigns is an integral part of social media management. There are plenty of ways that you can connect with your audience through organic social content. However, social media advertising complements this organic activity by allowing you to target specific audiences and widen visibility.

Posting paid social adverts on Facebook for example can help drive more revenue for your business as it allows you to reach new people who are similar to your best customers (lookalike audiences). 

These are individuals who may have never encountered your brand, website or social media profile in the past. You can also target people who have seen your website recently and remind them of your product or service. This is called re-targeting or re-marketing and can increase your return on investment considerably.

At Funnel Web Marketing we can manage all of this for you and incorporate it into your social media management solution.

Managing social media competitions.

Social media competitions, giveaways and special offers an effective way to keep your audience engaged while growing your fan or follower base. 

Create a “like and share” competition post and advertise it and watch your likes and follows rocket for a fraction of the cost of a standard paid advertisement.

If you plan to create contests or giveaways, then managing the process will be part of your company’s overall social media management tasks. 

Managing a competition involves creating rules and guidelines, accepting submissions, choosing a winner, and following through with the promised prize or giveaway.

Funnel Web Marketing can mange these processes for you and act as an independent witness that the competition or giveaway was handled fairly. A badly run competition can have a negative effect if your audience perceives the process was unfair or if the prize was not actually given away.

Tracking your social media performance over time.

Tracking activities and results is critical to any social media management programme. We will track and measure your social media campaign results over time so that we can recommend and implement improvements. 

This is the only way to know if your campaigns are being successful. Not to mention, they will help you determine if we are adding value to your business by putting your resources to the best use.

Tracking your performance is essential for spotting trends and identifying areas for improvement. 

Once you know what needs work, you can take action to improve your social media strategy or alter your business strategy. This will enable you to boost results now and in the future.

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