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Pay Per Click Advertising

Funnel Web Marketing are a website design and digital marketing company offering Pay per click (PPC) services. Based between the towns of Banbury and Daventry we cover the Midlands area (including Northamptonshire, Oxfordshire and Warwickshire).

We specialise in producing mobile friendly, responsive websites for local businesses and marketing them online for local searches. Funnel-Web Marketing therefore give your business visibility in the search engine results pages (SERPS) in the paid results sections.  Targeting local searches on Google, Bing, Yahoo etc. 

If you have a local business and want more local trade then get in touch to see what we can do for you.

What is pay per click advertising?

Pay-per-click (PPC), also known as cost per click (CPC), is an internet “paid” advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a search engine) when the ad is clicked. It is just one of the approaches used in Search Engine Marketing (SEM). 

PPC is commonly associated with the major search engines (such as Google AdWords, Microsoft Bing Ads and Yahoo have their own too). 

With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content based sites commonly charge a fixed price per click, although search engines have also got into this market with what they call their “display” networks. Cost per click prices on display network adverts are often a fraction of the cost of their search engine counterparts.

PPC display network advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads .

Social networks such as Facebook and Twitter have also adopted a pay-per-click style model for advertising but for more information on this please see “paid social advertising”.

67% of all commercial traffic goes to paid ads.

What are the benefits of pay per click advertising?

There are many benefits of pay per click advertising. Here are some of the main ones:

PPC can work almost immediately – you can setup and display a new adverts and be getting clicks within minutes.

It is highly targeted to people looking for your products/services now – not just displayed to everyone.

You can see exactly where your money is spent with reports you can access any time.

Have as many adverts as you need for no extra cost – display specific adverts for specific keywords to make them more relevant.

Schedule when your pay per click adverts are shown.

Specify where your ads are shown – great for local businesses.

Set your budget, so you know exactly what you are going to spend.

Re-target previous website visitors to maximise your return on investment – remind visitors of who you are.

% of clicks go to the Top 3 adverts.

What is included in your pay per click advertising service?

Our pay per click advertising services form part of our online lead generation and online growth packages.

Keyword and phrase building through keyword research.

Creation of well structured and relevant advert content.

Linking to specific landing pages relevant to each advert.

Ongoing refinement of your pay per click advertising campaign to maximise return on investment.

To find out more about how we can help you generate more local business please contact us now.